Legal

Cookie Policy


Last updated: January 28, 2025

This Cookie Policy explains what cookies are, how we use them on the Host Wise website, what types of cookies we use and how you can manage your cookie preferences.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet or smartphone) when you visit a website. Cookies help websites function efficiently and provide data to their owners. They allow us to recognise your device and remember information about your visit — such as language preferences and settings — making future visits more convenient.

2. Types of Cookies We Use

2.1. Strictly Necessary Cookies

These cookies are essential for navigation and website functionality. Without them, services such as contact forms and secure areas cannot be provided. They do not collect information for marketing purposes.

Cookie Purpose Duration
cookie_consent Stores your cookie consent preferences 1 year

2.2. Analytics and Performance Cookies

These collect information about how visitors use the website, identifying popular pages and error messages. The information is aggregated and anonymous, helping to improve how the website works.

Google Analytics (via Google Tag Manager)

We use Google Analytics to understand how visitors interact with our website. It uses cookies to generate statistics reports without identifying individual visitors.

Cookie Purpose Duration
_ga Distinguishes unique users by assigning a randomly generated number 2 years
_ga_* Used by Google Analytics to persist session state 2 years
_gid Distinguishes unique users 24 hours
_gat Used to throttle request rate to Google Analytics 1 minute

For more information: Google Privacy Policy.

Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our website through heatmaps and session recordings. This helps identify usability issues and improve the user experience.

Cookie Purpose Duration
_clck Persists the Clarity User ID and preferences unique to the website 1 year
_clsk Connects multiple page views by a user into a single Clarity session recording 1 day
CLID Identifies the first time Clarity saw this user on any website using Clarity 1 year
ANONCHK Indicates whether the MUID is transferred to ANID (used for advertising) Session
MR Used to collect information for analytical purposes 7 days
MUID Identifies unique website visitors 1 year
SM Used to synchronise the MUID across Microsoft domains Session

For more information: Microsoft Privacy Statement.

2.3. Marketing and Advertising Cookies

These track visitors across websites to display relevant and appealing advertisements, making them more valuable for publishers and third-party advertisers.

Facebook Pixel (Meta)

We use the Facebook Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram, and to show relevant ads to visitors of our website on those platforms.

Cookie Purpose Duration
_fbp Used by Facebook to deliver a range of advertising products 3 months
_fbc Stores the last click on a Facebook ad 2 years
fr Used by Facebook to deliver, measure and improve the relevance of ads 3 months
tr Used by Facebook for conversion tracking and retargeting Session

For more information: Facebook Privacy Policy.

3. Google Tag Manager

We use Google Tag Manager to manage and implement the analytics and marketing tags mentioned above. Google Tag Manager itself does not use cookies, but it facilitates the implementation of tags that may use cookies. It allows us to manage website scripts and tags centrally, ensuring they are loaded in accordance with your consent preferences.

4. How to Manage Cookies

You can manage your cookie preferences at any time in several ways:

4.1. Via the Cookie Banner

When you visit our website for the first time, a cookie banner is shown allowing you to accept or refuse non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the website footer.

4.2. Via Your Browser

Most browsers allow you to control cookies through their settings. You can configure your browser to refuse all cookies or to be notified when a cookie is being sent. Instructions for the most popular browsers:

4.3. Opt-out of Specific Services

You can opt out of specific analytics and advertising services:

Please note that disabling or refusing cookies may affect some parts of the website or your browsing experience.

5. Third-Party Cookies

Some cookies are placed by third-party services on our pages. Host Wise does not control the dissemination of these cookies — please check the relevant third-party websites for more information. Third parties using cookies on this website include:

  • Google (Analytics and Tag Manager)
  • Microsoft (Clarity)
  • Meta / Facebook (Pixel)

6. Updates to this Policy

We may update this Cookie Policy periodically to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. We recommend visiting this page regularly to stay informed. The date of the last update is shown at the top.

7. More Information

For more information about how we handle personal data, please consult our Privacy Policy.

For questions about this Cookie Policy, please contact us: